Together with our suppliers and retail partners, we continue to develop market with cost effective channel strategies, using a marketing mix to take products to market and build long term brands or a good mutual understanding of each other's global strategies and identify potential areas of alignment and cooperation.
Our Merchandising and Sales Support (i.e. Category Management, Merchandising Material, Point of Sales Material) help our brands to increase the rotation of our products wherever they are on sale. Functionality, easy handling and last but not least attractive design are the crucial facts on which we put the main focus by our promotional designer.
To remain competitive and increase sales, each month we provide promotions on select products that are designed to increase sales. Our discounts enable retail partners to pass on savings to the consumers to create immediate sales as it is one of our push strategy. Pull strategy is also employ to get the product into their basket and make them repurchase.